Brokers, Salespeople, Realtors and Tenant Reps
The sometimes-necessary evils of real estate

By Tony Ozelis

Part 2
Why should you work with a Broker?


“OK, smart guys...with the potential for a good financial hosing, why the heck should I use one in the first place?”

That one’s easy…

Because, there are many honest, hardworking and experienced real estate brokers out there. The real trick, of course, is finding one.


When first choosing a real estate broker, please do not pick friends, relatives, ex- wives or friends of friends to represent you. Because of the money and risks involved, you need the best representation possible. If you choose to work with a broker during your search, try and choose someone that’s experienced in your type of requirement and takes the time to understand you and your business. And always avoid anyone you don’t trust implicitly!

Also, don’t be swayed into working with one of the big real estate firms in your area just because they’re the biggest real estate firm in the area.

Although it’s true that many of the larger brokerage firms have many people working for them and probably know most of the landlords and developers in the area, bigger is not necessarily better when it comes to independent real estate development.

Remember, regardless of the size of your requirement, you want an experienced individual working for you, not just a marquee name on the door. To many of the larger real estate firms you may be nothing more than a little fish in a very big pond. Your requirement would be ripe to hand over to one of the more junior brokers in the firm.

A good real estate broker is worth their weight in gold...

…A bad one could cost you that very same amount. 


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So,what should you expect from your broker? $7.49 .com
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