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Understanding Signs
By: Tony Ozelis
Part 4

Hybrids and Variations

exposed neonOne classic variation to the standard Channel Letter sign is to design it without the injected molded or cut plastic fascia and to allow the fluorescent tubing or LED tubing to remain exposed.

Although this look has been around for as long as there has been neon tubing (some say as early as 1893), it still can produce a fresh and exciting look when done right.

Want to mix things up?


Here’s a pretty good example of a combination of Channel Letters and Can Signs.

combinationWhile the logo to the left and bottom are Can Signs, the designers also chose to use channel letters for the secondary copy,resulting in a very pleasing overall design.

So you can see; with a little imagination your fascia sign can really “set the table” for your customers when it comes to getting your message across. Just take the time to understand what your options and/or limitations are while first doing your site selection.

If you are a franchisee, ask to see your franchisor’s approved signage packages (they usually have a few different variations approved for use). If it’s just you and your business…the sky could be the limit. If you have chosen to work with a professional sign company talk to them about your business and ideas. Many have an in-house art department that can help you with your design and coordinate the installation with your general contractor.

Your sign is your best chance to make that great first impression with your customers, use it to your advantage.

Happy Hunting…


About the Author: Tony Ozelis is a real estate development consultant and frequent contributor to  Mr. Ozelis' 23 year career has primarily been focused on restaurant and retail development throughout the United States where he has served as a Director of Real Estate for companies such as Pizza Hut, Inc., Boston Chicken, 7-Eleven and Wendy's International.

With well over 700 successful projects completed to date; he has been at the forefront of incorporating new technologies into corporate real estate development and regularly teaches on subjects such as; Strategic Market Development Planning, Contract Negotiations and incorporating Green Technologies into site design.

Mr. Ozelis is a member of both the International Council of Shopping Centers (ICSC) and the United States Green Building Council (USGBC).






















































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